It's About The Journey
Parkour is one of the least explored sports within modern society. Many people have often equated it with numerous dangers. We designed a campaign collaboration with the United States Parkour Association (USPK) and Nike to bring awareness to the sport. Through multiple mediums we drove the message "It's not about the destination; it's bout the journey." From commercial adverts, billboards, social media, and merchandise, we maintained the fine line between the Nike Brand and USPK.