Draco is a triple threat: an actor, singer, and dancer — all in one package. With a careering spanning five albums, two films, 20 music videos, and 15 singles, Draco is the true embodiment of uninhibited creativity.
DRACO’S VALUES :
It is time to get rid of the old model of entertainment business; everything should be about the talent, the fans, and the art. Entertainment shouldn’t be about how much money you have or how many people you know. Draco’s pieces focus on revolution and being open to conversation about change. He believes that we need to innovate and rebel against an outdated system.
To visualize Draco’s brand values in the form of an album cover, promotional poster, tickets, and merchandise.
The promotional artwork must reflect edginess (innovation) as well as blurred edges (openness and acceptance) through careful composition (equality) of different shades/color in relation to the negative space. Bringing out the main subject with harsh shadows while fading into a rather unfocused background achieves this idea of clarity but in the midst of uncertainty. The topography is carefully done so the text is positioned where the subject is glancing. This draws the audience’s attention towards the relationship of the subject and text which creates a sense of clarity and order. This back and forth between clarity and uncertainty creates a sense of harmony. The album cover is created as a complement to the promotional piece through the use of a full color spectrum and grayscale.