Draco is a triple threat. He is an actor, singer, and dancer with a focus on music. Edward has released three studio albums, two live albums, two films, 20 music videos, and fifteen singles. All of his studio albums debuted at number one on the Blank List.
DRACO’S VALUES :
- Openness and Acceptance
It is time to get rid of the old model of the entertainment business. Entertainment should be about the talent, who you know, and what role you can be forced into. It has led to incidents such as Harvey Weinstein with sexual assault allocations. It has led to so many actors, musicians, dancers, and other artists putting their best foot forward while working as waiters, bartenders, and what not to just get by. Producers are tired of talent showing up late, not giving heads up or notice, and being sloppy with their work ethic. Draco’s pieces focus on his perspective on the being on both sides of the table and how we need to rebel against the systems that our outdated. He believes in innovation and openness to the conversation about change.
To instill these values in marketing for talents in the form of an album cover, promotional poster, tickets, and merchandise.
The artwork involved in the promotional posters must be the center of promoting talent. The artwork must reflect edginess (innovation) as well as blurred edges (openness and acceptance) through care composition (equality) of different shades color in relation to the negative space. Bringing out the main subject with harsh shadows while fading into a rather unfocused background achieves this idea of clarity but in the midst of uncertainty. The topography is carefully done so the text is positioned where the subject is glancing. This draws the audience’s attention to the relationship of the subject to the text bringing back a sense of clarity. This bringing back and forth of clarity and uncertainty brings that sense of equality. The album cover is then created as a complement to the promotional piece through the use of a full-color spectrum and taking color away.