Bullhead Health Club is my uncle in-law’s health club located in Phoenix Arizona. The club is focused on helping the locals stay fit with a majority of them being retires.
There are some core problems with the logo, branding, and site @ https://www.bullheadhealthclub.com/. I brought the owner to the attention that his site was broken and the owner was currently using artificial intelligence to work for the site. Unfortunately, artificial intelligence is nowhere near where it needs to be. Looking at the site there was too much going on with the logo, no cohesive site map, and the social media information posters were overly complex leaving good topographic layout to be desired.
Install a clean a concise layout adaptable for large and small display or print. Clean the site map and design of the website. Demonstrate the effects of topographical layout and effective logo design. And respect the previous artist’s intent, assuming there was an artist. This included the typeface, colors, style, and more.
Apply basic principles of color composition, topographical layout, color contrast, and adaptability to create a more functional design.