In graphic design, typography is the arrangement of text on a page. It is an important part of communication, because it can affect how easily a reader can understand a message. Good typography makes text easy to read and helps to convey the message clearly.
There are many different aspects of typography, such as font size, line height, and letter spacing. All of these factors can impact the readability of text. In addition, the choice of font can also influence how readers perceive a message. For example, using a sans serif font for body text is generally considered to be more readable than using a serif font.
Because of its importance, it is essential for designers to have a good understanding of typography. By understanding how to use typography effectively, designers can create designs that are both visually appealing and easy to read.
There are a few key terms that you should know. First, there is kerning. Kerning is the process of adjusting the spacing between individual letters in a word. This is important because it can help create a more balanced and visually appealing design. Next, there is leading. Leading refers to the vertical space between lines of text. This can be important in making sure that your text is easy to read. Finally, tracking is the process of adjusting the spacing between all of the letters in a word or phrase. This can be used to create a more uniform look in your design. By understanding these basic terms, you will be on your way to creating beautiful and professional looking designs.
