In the last few years, many creators have left mainstream platforms like Buzzfeed to go independent. While this may seem like a positive step forward for creative freedom, many of these creators are struggling to find success.
Leaving a large platform comes with the risk of losing a large audience. Independent creators often don't have the same resources and support that they do at large companies. The online landscape is incredibly competitive, and it can be difficult for new creators to stand out.
As more and more creators leave major companies to start their own, it's becoming clear that they don't understand how to coordinate strategy. This lack of understanding can lead to big problems down the road, especially when it comes to marketing, promotion, team development, scalability, and sustainability.
While it's certainly possible for a creator to go it alone and find success, it's much harder than it looks. In many cases, creators learn from art schools and don't learn the practical aspects of business. Without the backing of a major company, creators have to be extra careful about how they spend their time and money. They don't have the budgets or funding for expensive equipment used in classroom and corporate environments. They have to be very strategic in their approach, making sure that every move they make is carefully planned out.
Creators need to hire staff, pay salaries, and choose employee benefits. They must also deal with HR issues. They must also handle legal, public relations, and financial responsibilities.
One way to protect your creative business is to hire a business manager with experience in creative businesses. A good business manager will have experience dealing with financial problems and bad press, and can help you make the decisions that are best for your business. They can also help you plan for the future, so that you're less likely to be caught off guard by a crisis. They can also prevent you from being overwhelmed and burnout.
Follow us to learn more about running, managing, and creating a profitable creative business. We'll share tips on everything from marketing your business to financial management. And we'll introduce you to some of the most successful creative entrepreneurs out there.